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I am in the process of re-branding my business and am developing new cards. My business is web/media and technical support (Very Little Marketing for the Tech Support aspect). Some of the companies I want to emulate are the these Design and Marketing companies that use a less than conventional boring business approach.
First of all, I have decided on my job title. I went with Technical Mastermind, I felt it had a somewhat unconventional vibe, but at the same time provides an insight of what I want to represent. I am fairly certain this is the title I want to go with.
The other thing is I have a What We Do section on the back. Now this Im a bit concerned with. 3/4 of the phrases on the back are actual services I offer in my business. However, seeing as standing out is the goal, I thought that I could make about 1/4 of the phrases somewhat humorous or unrelated to an offered service, such as:
- Hi Five Lessons
- Web Adventures
- Music Appreciation
- Meditation
I thought this made my brand stand out a bit and maybe put a smile on some of my clients faces. At the same time, I dont want to seem as childish or unprofessional, and I dont want to turn corporate clients away that are looking for the black and white and boring, but thats not what I do.
What are you thoughts on adding a sense of fun to your branding, and is there a line not to cross?











































